League reacts in attempt to offset financial losses as a result of the COVID-19 pandemic. MIAMI, Fla. — (24 June 2020) Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic. According to the Washington […]

  • Tags commercial, kits, marketing, MLS, soccer business, sponsorships

Louisville City FC, a professional soccer team in the United States’ USL Championship, reverses re-brand after launching. LOUISVILLE, Ky. (January 24, 2020) — Last month, United Soccer League Championship club Louisville City FC unveiled a new logo (badge/crest) in advance of the 2020 season and the club’s move to its brand new soccer-specific stadium. Four […]

  • Tags badge, brand, commercial, crest, fan engagement, fans, futbol culture, logo, Louisville, Louisville City, marketing, NWSL, rebrand, supporters groups, USL
  • Post author By Ken Russo
  • Post date 20/12/2019

Club will begin season in March 2020 Home games will be at Riccardo Silva Stadium On The FIU Campus MIAMI, Fla. (December 12, 2019) — The Miami Football Club will once again be in the second division of U.S. Soccer. The fifth-year club, which began life in and became one of the flagship teams in […]

  • Tags ‘licensing, CAS, clubs, communications, competitions, Concacaf, contracts, fútbol, FIFA, FIU, legal, marketing, Miami, Miami FC, MLS, NASL, OSEG, Ottawa Fury, Paolo Maldini, Riccardo Silva, rights holders, russo soccer, soccer, soccer business, USL, USL Championship

Torino, Italia (November 20, 2019) — A new hotel opened last August and last night had its official opening ceremony. This official ribbon cutting featured special guest Giorgio Chiellini. What makes it unique is that it is the first Italian hotel, and quite possibly the first hotel anywhere to be in collaboration with a football […]

MIAMI, Fla. (November 11, 2019) — Next season is still almost four months away, but we now know what next year’s official Major League Soccer game ball will look like. Shortly after the Seattle Sounders FC lifted the MLS Cup Sunday, Major League Soccer and adidas revealed the official match ball for the league’s 25th […]

Newest Member of the Golden Boot Club MIAMI, Fla. (October 15, 2019) — Los Angeles Football Club has added a new corporate sponsor to its lineup. The club revealed that retail giant Target will join the exclusive Golden Boot Club beginning in January 2020, serving as the Official Retailer of LAFC. The multi-year partnership includes […]

  • Tags commercial, communications, data, LAFC, Los Angeles, Los Angeles Football Club, marketing, MLS, patch, sleeve, soccer business, Sponsorship, Target
  • Post author By Ken Russo
  • Post date 11/10/2019

As The League Has Developed, The Range of Jobs Has Expanded And Continues To Provide New Career Opportunities. MIAMI, Fla. (October 11, 2019) — Today’s Major League Soccer clubs are a far cry from what they were in the beginning days of the league. Teams are now managing full academies and some have USL squads […]

  • Tags careers, communications, contracts, corporate partnerships, digital, expansion, fútbol, front office, general manager, legal, marketing, MLS, player personnel, sales, skill sets, soccer, soccer business, sporting director, team administration, ticketing
  • Post author By Ken Russo
  • Post date 19/09/2019

LaLiga North America continues its expansion and promotion of Spain’s top soccer league in the United States and Canada by partnering with Sling TV. Miami, Fla. (September 18, 2019) – Sling TV has become the official sponsor of La Liga in North America. The agreement will result in additional programming dedicated to La Liga. Sling […]

  • Tags Alfredo Rodriguez, BeIN Sports, beIN Sports español, Boris Gartner, broadcast, commercial, communications, content, España, facebook, fútbol, futebol. football, Jimmy Conrad, La Liga, Luis Garcia, marketing, media, partnership, Relevent Sports Group, russosoccer, Sling TV, soccer, soccer business, Spain, sponsor, sports marketing, streaming
  • Post author By Ken Russo
  • Post date 16/08/2019

LaLiga no tenía una música única, un sonido integrador y reconocible, una identidad sonora que hiciera que todos los fans del fútbol español se sintiesen identificados con ella. Hasta ahora.  Granada, España (jueves, 15 de agosto del 2019) – Vacationing in Spain seemed like a good time to highlight this story on La Liga’s new song. […]

  • Tags assets, comunicaciones, España, fútbol, Football, Internacional, LaLiga, marketing, official song, soccer, soccer business, Spain

Club will not seek naming rights partner for the revitalization of the Bernabéu Stadium; Has “great opportunities” in business without changing the name of the stadium. Miami, Fla. (Thursday, July 25, 2019) – Kenneth Russo What’s in a name? In the case of a famous one, a reason not to alter it. One of the […]

  • Tags brand, business, communications, comunicaciones, España, fútbol, futebol, Inter Miami CF, international, La Liga, Madrid, marketing, Miami, Naming Rights, patrocinadores, patrocinio, Real Madrid, soccer, soccer business, Spain, sponsorships, stadium

CHICAGO (April 27, 2019) — At the beginning of the NWSL season, a professional soccer team in Chicago unveiled a new home kit. It took less than 24 hours for the Chicago Red Stars to sell out of every single size of this 2019 home shirt, known as the “Elevated kit” It has been an […]

KIN Partners will be the exclusive sponsorship sales representation agency. Miami, FL (Tuesday, February 5, 2019) by Kenneth Russo – Club Internacional de Fútbol Miami (“Inter Miami CF”) continues to make impressive steps in its development, now with slightly more than one year before it kicks off play in North America’s Major League Soccer. The […]

  • Tags Club Internacional de Fútbol Miami, communications, comunicaciones, David Beckham, fútbol, front office, Inter Miami CF, Internacional, Jorge Mas, marketing, Miami, Miami Freedom Park., MiamiMLS, MLS, park, soccer, soccer business, sponsorships, stadium

Since 2014, clubs are allowed to unbundle kit and training gear sponsorships.

  • Post author By Ken Russo
  • Post date 23/01/2019

MLS mirroring the trend in other leagues around the world. Miami, FL (Wednesday, January 23, 2019) by Kenneth Russo – Major European leagues have it. The trend has been adopted in North America by the NBA. And now, your local Major League Soccer club will have a new look with the 2020 season. In an […]

  • Tags brand, communications, fútbol, InterMiamiCF, kits, marketing, MasTec, MLS, soccer, soccer business, sponsorships

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