Challenges:
The challenge in finding a good partner for a kit sponsorship goes beyond money.
Putting a name on a shirt is one thing. How to activate the partnership is where the value is for the partner and the club.
“The hard work is finding really attractive innovations and activations and making it fun for the fans and the employees of the teams and the company.’’ – Sounders owner and managing partner Adrian Hanauer
Seattle, Zulily